Canvas
Canvas is an on-site overlay that displays on web pages based on rules and logical triggers. The marketing messages display on the Canvas can contain a coupon code to help incentivise the customer to buy. A Canvas can be set to display dynamically on any page in several positions, based on the logic of your choosing.
Examples of criteria around which a canvas can be displayed include:
- Time on site
- Pages visited
- New/returning visitors
- Traffic sources (e.g. social media, CRM)
- User behaviour on-site
Why use a canvas?
- Minimise basket abandonment- Increase basket value
- Convert new / repeat customers with targeted promotions
- Issue codes based on social referrers and track their impact
- Increase conversion among a select audience with targeted offers
- Push sales for specific products or dead stock
How to set up your Canvas
- 1. Ask your Uniqodo contact about using the Canvas feature
- 2. Tell us where on-site you want the canvas to display and whom you want to target
- 3. Send us the creative or design guidelines for the canvas
- 4. Tell us about the promotion you have set up in your eCommerce platform
- 5. The canvas will appear on your website, only making codes visible to your chosen audience
Why not use a canvas in conjunction with another one of our features? For example, alongside a countdown timer to add an extra bit of urgency to your promotion and discourage user indecision.
